Feeds:
Posts
Comments

Posts Tagged ‘Unconventional South’

It’s a lot of time and energy to keep up your profile on Facebook, MySpace, Twitter, Linkedin, Ning sites and dozens of other social networking sites. However, if you’re trying to make a living in the creative arts, be it an independent filmmaker, musician, artist, then you’ve got to look at it as part of the job.

Here’s just one recent example with my short film “Travelin’ Trains.” A few weeks back I notice Greg Sarni has become a Facebook friend with my sister Lindsay Mofford. Now I remember Greg, not well, but I remember drinking beer and hanging out with him at Emerson College. We reconnect, become online friends. On his Facebook site are photographs and notes about his days running the Boston Blues Festival. I mention “Travelin’ Trains,” my short blues film about a boy in search of his father in the Depression-era South. It’s full of traditional, acoustic blues. He wants to see it, especially because one of the stars is Chicago Bob Nelson.  A few years back, Bob collected the Blues Trust Lifetime Achievement Award. Greg is a fan of his music and makes mention of the prize and film in his online newsletter, Blues Trust. He also adds the Cacchi link where you can see my film for free.  The film gets a jump in views including a recommendation on Twitter by the famous Ash Grove bar in Los Angeles. I see the text and Twitter back that we need to do a documentary on the history of one of the most important folk clubs in the country. Discussions and developments begin. Thanks Greg.

Do you see where I’m going with all this? At Unconventional South in Nashville, we are constantly talking to an incredible roster of talented musicians who know that the old ways of creating an audience no longer apply.  Brian Adams knows this and is developing the network television series “Stone Cold Sober in Music City” with an online home base. You can read more about that venture in a previous blog.  We’ve also been exploring that with Billy Falcon, his daughter Rose Falcon and The Sowing Circle on Ustream.  A wonderful write up at indiemusictech.com covers what a musician has to do these days to get their music heard.  It was also a big issue of discussion at the SXSW music conference as referenced in Wired magazine.

Mashable.com is a wealth of information of guidelines, with success and failure stories of what works for artists and entrepreneurs. The write up about Ning job networks and entrepreneur networks are two of my favorite resources. How do I know when there is a new article? I follow them on Twitter. When a new story is online, they’ll put a link on Twitter. I can access it if I’m interested. This process is exactly the same for all us artists. You release a new song, photograph, film, art show and let people know it is there. The fans decide if they want to access it or not. They hear or see it and your network spreads the word. If they’re not spreading the word then something isn’t grabbing their attention.

Now everyone has their own set of rules of what and how they want to communicate via the web. I use MySpace mostly for listening to new bands and keeping track of gigs via bulletins. I reserve Facebook for my actual friends, mainly because I’ve got some friends on there that I’ve known since Junior High School.  I’d rather not share those old stories with someone I just met at a networking event. In those cases, I stay linked to the business contacts, new and old, via LinkedIn. And for me, Twitter is all about the RSS feed. I’m following you because either I like what you have to say, play, write or communicate. If you’ve got a suggestion, I want the link. I hope those that follow me feel the same way about my “tweets.”

Now I know there are dozens of other social networks including “Ning” sites like my Brother-in-Laws site, All Hands on Board, which can be very specialized. I just don’t feel like I need to be on all of them.  It might look like some sort of desperate need to be noticed. You see, there is a fine line and only you can decide what is needed to get the word out and what is too much.  We each make our own rules and that, my online friend, has got to be one of the greatest things about social networks.

Read Full Post »

sowingcirclegroupsmallA few weeks ago Jeff Seckendorf and I were interviewed at the Cinema Innovators Event by the PixelHead Network.  We talked about Unconventional Media and our commitment to New Media.  I also discussed the video streaming we’ve been doing at Unconventional South.  I can’t tell you how excited I am by our upcoming event  on Saturday February 28th at 8:30 PM,(Central Standard Time), 6:30 PM (PCT) presenting Billy Falcon and The Sowing Circle live on a national video stream.

There has been some great recent posting including Mashable.com and Dorkmuffin on the best outlets on the internet for new musical artists, definitely worth checking out.  However, neither mention live internet streaming, which gives the opportunity for anyone in the country, and sometimes the world, to be part of an audience seeing and hearing a performer live.  I enjoyed the last stream Unconventional South uploaded of Billy and the Sowing Circle so much, I was hung over the next morning.  That’s how real it felt, just like I was sitting at the Blue Bar in Nashville from my living room in LA.

This time things will be a little different, it’s an informal house party.  Since we are still experimenting, Michael Catalano of Unconventional South, will be flying solo with camera and sound.  It will be an intimate, uncut live performance.  If you read my post on “Stone Cold Sober in Music City” you know one of the things I love in James Szalapski’s film, “Heartworn Highways,” are the scenes of Guy Clark, Townes Van Zandt, Steve Earle and others sitting around the living room, playing music, drinking, smoking and espousing the importance of back-to-basics country.  I hope this video stream Saturday night will evoke that same feeling.

The “Sowing Circle” is a conceptual night of music Billy Falcon started two years ago.  Billy is a well established musician and songwriter, mostly known for writing over 12 songs for Bon Jovi, including most of the hits.  To Billy, the Sowing Circle is “at its worst a lot of fun, and at its best, it’s something tribal.  Unplanned and unrehearsed; it’s gifted singers, songwriters, violinists, guitar players, sax players, trumpet players, percussionists… coming together for the love of the music and nothing more.  Audiences are not merely spectators, they become part of the experience, with musicians sitting next to them and microphones set up for them to join in at will.”

Mix in some Dead, Springsteen, Bon Jovi, Hank Williams and Phish and you only begin to understand the Sowing Circle.  Tune in for this is a rare opportunity to not only hear, but see some of today’s most prolific and talented songwriters and performers including Billy’s wonderfully talented and beautiful daughter, Rose Falcon, present their music in the most honest and direct way possible.  Join Billy, Rose and all their visiting guests this Saturday, February 28th, 9:30pm EST, 8:30pm CST, 6:30pm PCT by following this UStream link.

This weekend, on the West Coast, the fun doesn’t stop there.  On Sunday, March 1st at 2:30pm, the short film I produced “The Sacrifice” is playing at the Beverly Hills Shorts Film Festival.  Written and directed by Diane Namm, “The Sacrifice” recounts the gripping tale of 13-year-old Esmee Johnson on the day in which cult leader Rev. Dobbins comes to take her as his wife.

The Sacrifice” was shot on Super 16 film, the multi-talented cast includes: Chris Mulkey (Cloverfield, Friday Night Lights, X Files); Darby Stanchfield (Mad Men, Jericho); Jon Lindstrom (Must Love Dogs, Right on Track, and General Hospital); Richard Riehle (Office Space, Grounded for Life) and Molly Quinn (Castle, A Christmas Carol, directed by Robert Zemeckis) ).  Ivy Isenberg was the Casting Director.  I’m so glad to see the film continue to get festival play.  A great weekend ahead, indeed.

Read Full Post »

rippedbannerThe music/reality television pilot “Stone Cold Sober…In Music City” is picking up steam and it looks like we’re headed into production later this Spring.  I’m excited because this is a project I’ve really wanted see get off the ground ever since Michael Catalano introduced me to Brian Adams and Jared Blake over six months ago.  In fact, it was my trip to Nashville to meet these guys and the band, The Levees, last summer that I decided to open Unconventional South.  I’ve always loved the music energy of Nashville, ever since I was working there doing music videos with Think Pictures (Martin Kahan and Venetia Mayhew) in the late ’80s and early ’90s.  I’m glad to be back.

Check out the Stone Cold Sober Music website and you’ll hear what an amazing roster of musicians creator Brian Adams has gathered for this series.  Anyone that has seen my film “Travelin’ Trains” knows my love of Americana roots music and with this show, we plan on delivering not only the music, but the stories of the struggles to get the music heard.  When talking about “Stone Cold,” I keep referring to documentarian James Szalapski’s late 70’s film, “Heartworn Highways,” which followed artists like Guy Clark, Townes Van Zandt, Rodney Crowell, Steve Young and Steve Earle before any of these guys were household names.  They’re all so young, sitting around the living rooms and small studios, smoking cigarettes and drinking, playing music and espousing the importance of the back-to-basics movement  in Country.  This is intercut with performances by the Charlie Daniels Band and David Allan Coe in sparkly outfits.  I think of “Stone Cold Sober…In Music City” as a retelling, but now it’s thirty years later.  The show will touch on all the dramatic aspects of a musician’s life— including the secrets, challenges, competitiveness, successes and failures.  The struggle to get your music heard has not changed, only the musicians.

Brian Adams has been the catalyst in keeping the momentum of this project moving forward.  Unlike so many good ideas that fall away without a champion, Brian has lead the charge and continues to ignite interest in the possibilities of the show.  Adams comes from a financial background and has always specialized in managing projects from the development stages, but I’ve worked with many that call themselves “producers” and I truly believe Brian has found his calling.

Brian recently brought on Jennifer Rachidi, Owner and Brand Developer for TRUST, to provide promotion and branding.  The plan now is to line up shows throughout the Southeastern United States for Spring 2009.  The reality tour series targets a wide range of venues, sponsors, and fans.  As Brian said in the Press Release, “I felt drawn to expose the public and fans to the secrets and developments of a singer/songwriter on their way to a star career. It’s the untold and unseen sides of a performer that will be exposed.”  Audiences will be able to watch clips and interviews via online streaming, adding comments and ideas, during this phase of the production.  Public involvement at this stage will be the key to the success of the completed show.  Check out the MySpace site to hear the music and become a Friend.  It’s going to be a wild ride.

Read Full Post »

A very nice interview with Michael Catalano of Unconventional South in the recent issue of Nashville Music Guide Magazine.

Read Full Post »

270234full2

A few days ago I was returning with my sister Lindsay Mofford and our friend Stefan Rhys from the full length screening of “Che” at the Nuart theater.  The two of them couldn’t see how director Steven Soderbergh could allow the studios to release the film in two parts instead of the four+ hour version that we had just throughly enjoyed.  I argued that they seemed like two different films, both in filmmaking style and tone.  They were even shot at different aspect  ratios.  Soderbergh may have always planned them as two different films.  The conversation continued with discussions of classic great films, both Lindsay and Stefan had recently seen Sidney Lumet’s 1976 film “Network” again on Netflix.  We talked about Paddy Chayefsky‘s great screenplay, including the fight between Diana (Faye Dunaway) to Max (William Holden) and her apology, “I’m sorry I impugned your cockmanship.”  We all agreed, “Such a great line.”  They just don’t make them like that anymore.  Well, OK, Sidney Lumet  and Steven Soderbergh are still making great movies.

I’ve been reading a lot about the past recently, not just 2008 (which is to be expected with the New Year), but even further back.  The Sunday, December 28, New York Times was filled with articles about how things are changing so rapidly, mostly because of digital technology and the Internet.  In Michael Kimmelman’s article, “Imperfect, Yet Magical” he writes about Polaroid’s decision to stop manufacturing the film for their instant cameras.  Digital cameras did them in, even though some amazing art, including the work of David Hockney, has been created with those white-bordered prints.  As to be expected, many  are protesting by signing petitions at SavePolaroid.com.  Others are happy to see its demise, Polaroid film never being a great thing for the environment.

I signed the petition, but how many things can we really hope to save in this changing world.  On the very next page of the newspaper was an article by David Streitfeld about the destruction of book publishing.  Turns out it isn’t because of lack of interest in books, it’s because book lovers are finding cheaper ways to read and buy books on the Internet.  To quote, “more books are available for less effort and less money than ever before.”  He not only mentions Amazon.com but introduced me to ViaLibri.net, a book search engine of 20,000 booksellers around the world, ready to uncover your next read.

Reading about how the Internet is the demise of book publishing reminds me of all the discussions, including here on this blog and at our Nashville office Unconventional South, of how downloading music has ruined the recording companies.  In 2008, one Billion songs were purchased online, while CD sales fell nearly twenty percent.  The music industry is scrambling to cope with this change.  In the Arts and Leisure section of the same New York Times, Jon Pareles writes in his article, “Songs from the Heart of a Marketing Plan” that record labels are now creating “360” deals with artists, in which they share in concert tickets and merchandise sales.  The biggest new source of income for musical artists is in licensing fees for commercials, movie and television soundtracks and video games.  The concern, of course, is that in the past, the record labels job was selling the music and the artist, licensers have no interest beyond the immediate sales effect of a certain song.  So the shift goes from recording songs from the heart to making music that marketers can use.  Didn’t Neil Young warn us all many years ago that this was where things were headed in “This Note’s for You?”

If it requires marketing and branding to get your music heard, is that so bad?  Music has always had a role in marketing.  Most successful musicians believe that licensing does build interest in the music that can pay off with record sales.  The key is staying true to your art while taking advantage of the new opportunities.  In the Music section of that same December 28 issue of the Times, Vivien Schweitzer writes in her article, “Aliens are attacking.  Cue the Strings.” that music scores whether rock, rap or classical are becoming an integral part of video games.  It seems as the game industry matures, they’re getting better at storytelling.  Steve Schnur of Electronic Arts (EA) is quoted as saying, “music is the reason for the emotional response that games never had 10 to 20 years ago.”  We certainly found that to be true when producing the live portions of  “Need for Speed:Undercover.”  In prep, the discussions on music were considered just as important as visual content.  According to the article, television and film producers want more ambient music, while software companies want strong statements.  However, the biggest challenge for the composer is switching from linear to the interactive of video games, the music has to reflect different possible outcomes within each part of the game.

Listen, I still love the sound of an LP over a CD or digital recording.  I don’t mind getting up ever 25 minutes to turn over the record, that’s why I still own three thousand records.  I also have close to that many CD’s.  However, we need to embrace the fact that new media has changed the industry, not only music, but other creative endeavors.  Because I also love listening to new bands on Pandora, Ourstage and MySpace.

The changing industry is even having an effect on syndicated cartoonists. According to Leslie Berlin in her New York Times article (same date, quite an issue), “The Comics are Feeling the Pain of Print,” cartoonist are feeling the same bite as musical artists.  Newspapers are declining.  Cartoonists are using the web to sell books, calendars, stuffed dolls to compensate.  Sites like Comics.com and Webcomics Nation present many of the same strips found syndicated in newspapers, plus some new ones only available on the web.  Another site, GoComics.com even has a version for the iPhone.  Like most things on the Internet, the comic sites didn’t have much success with subscription fees, but marketing banners seem bring in some income.

In 1976, when the film “Network” was released, news as entertainment seemed like a far-fetched fantasy.  Things have changed, but in many ways things remain the same.  Many of the issues documented in the terrific Gus Van Zant film release “Milk” are being fought today in California with Prop. 8 and elsewhere in this country.  I gathered my information the old fashioned way, I read the Sunday New York Times, not on the Internet, it was delivered.  But I put it in my Blog, you can still read the articles online.  In 2009, we don’t have to leave everything behind to move forward, we just need to figure out how to make all this new technology work to our own artistic and financial advantage.  So take those fading Polaroids, maybe scan them and create a website.  Take your music and find a new way to market it.  Write your novel or make your film and self distribute it.  Use the web for success, that’s my resolution.  There are no good old yesterdays, just present day.

Read Full Post »

Yesterday, I finally pulled myself away from “Need for Speed:Undercover” on the XBox.  I’m having a terrible time making it past the early levels so that I can see more of the live action footage that I produced for the game.  It’s not the game, it’s definitely the player.

I had been asked by the Coalition of Southern California Music Organizations (COSMO), Just Plain Folks (JPF) and the Los Angeles Women in Music (LAWIM) to serve on a couple of panels regarding music and film.  I begrudgingly put the game controls down and found it to be an interesting experience, with a couple of nice surprises.

I must admit I’m a bit of a snob with my work in Nashville and our company there, Unconventional South.  I always figured that was the only place to be if you’re a serious songwriter.  However, I met some very talented writers and musicians at the all day conference held at the Professional Musicians Union, Local 47 on Vine street in Hollywood.

Just like in Nashville, a lot of the musicians wanted to know how to get their music discovered, past the little access of radio.  You already know my opinion, the internet, not only websites like Pandora and OurStage, but the simple things like making sure your best stuff is up on a MySpace site, also have your own promotional website.  I’m now using my own MySpace site as a place holder so that I can quickly access musicians and songwriters that I like and may want to use for future projects.

On the panels, I talked about developing relationships with upcoming directors and producers.  I warned that you may have to do the first project cheap, but if you can develop a long term relationship, it’ll pay off in the end.  I also promoted the idea of webisodes and a music web series.  I was very impressed to meet Jannel Rap and hear the Country rock sound of her band, Clementine.  They’ve just returned from the Squeaky Wheel Tour with a mission to help find missing persons.  They have handouts and information to various hotlines and weblinks at each performance and at 411Gina.org.  They’ve found over 300 missing persons so far.  Jannel’s sister, Regina, went missing after her own concert in 2000.  Jannel hasn’t stopped looking.

What I really found impressive was they’ve been putting up episodes of “Finding Gina” on YouTube of the tour.  This has generated interest in the cause, the band and the music.  It has lead to radio airplay.  This is a worthy cause, but it wouldn’t sustain if they didn’t have the music to back it up.  Other songwriters and musicians can follow this formula, creating a web series that showcases their music, be it documentary, reality or experimental.  This is what Unconventional Media is all about, new ways to get the message and music out there.

Okay, back to the XBox.

Read Full Post »

Unconventional Media in Los Angeles announces the opening of Unconventional South, an affiliate office in Nashville, TN.  Eric Mofford, a film and television professional, with production credits ranging from the Emmy winning Fox television show “24,” starring Kiefer Southerland, and ABC’s “Extreme Makeover:Home Edition” and now President of Unconventional Media stated, “With the opening of Unconventional South we have created a company with deep creative resources that draws on a large talent pool in both Los Angeles and Nashville.”  Before moving to Los Angeles in 1994, Mofford produced many music videos in Nashville including Alan Jackson’s “Chattahoochee.”

Unconventional South offers film and video services that range from traditional corporate and broadcast television to music video and game and web media creation.  Unconventional Media, Los Angeles recently completed production on the live action sequences, using multiple state of the art RED ONE cameras, for Electronic Arts (EA) upcoming video game release “Need for Speed: Undercover.”

Nashville based, Unconventional South is headed up by Michael Catalano, founder of the Nashville Film Festival and recent Director of TV Arts Channel 9 and iQ tv10, arts and educational television for Nashville, Tennessee.  “I am very excited to be involved with an organization that has such a wide range of production capabilities…one that can offer high quality media services to the Southeast.  To be able to draw on Nashville’s creative community and to couple that with what our Los Angeles office can provide, opens up the widest range of possibilities imaginable.”  Catalano and Mofford first worked together on the award winning film, “Travelin’ Trains.”

Unconventional South has it’s eyes on applications for the next big idea, located at 1301 16th Avenue South, Nashville, TN 37212 615-500-8784

Read Full Post »