Feeds:
Posts
Comments

Posts Tagged ‘soundtrack’

Michael Catalano and Eric Mofford greet guests at opening.

Michael Catalano and Eric Mofford greet guests at opening.

Last Tuesday, October 14th, Unconventional Media, in conjunction with PLA Media, officially opened the Southern office, Unconventional South.  Pam Lewis, a public relations and marketing guru with over twenty years experience, opened her doors at the PLA Media building on Music Row to welcome my partner Michael Catalano and I to the agents, music publishers, record executives and other dignitaries of Nashville, Tennessee.  Fun was had by all, or at least by me.  Pam served a home cooked meal and “Unconventional” Sangria.  Videos from UM’s most recent production “Need for Speed:Undercover” and the first film Michael and I worked together on, “Travelin’ Trains” played in the background accompanied by the music of jazz maestro, Denny Jiosa.  Unconventional South is a full service production company handling the small corporate job to the large New Media production.

Most of the talk at the opening was about discovering new ways to build audiences and sell music.  There is so little independent radio these days that artists and labels are finding it difficult to get any airplay.  I’m a firm believer that if you build an audience, they will buy the music, but how to build that audience was a topic of much debate.  I think the right approach is to use the many internet networks available like MySpace, FaceBook, etc and add music documentaries, music videos, viral videos.  Everything about the artist should have a music soundtrack.  The songs are associated with the musician.  This will lead to downloads and purchases.

I also like the idea of virtual cafes, Cafe Sonique is just one of many.  The idea is a band or singer performs live at a certain time in a virtual world.  Anyone in the world can get on the internet and see the performer live.  Just like any other performance, CD’s (and in this case, downloads) are made available for purchase at the show.  The hardest part is getting an audience to discover the musician in the first place but the same holds true for independent films and documentaries.  It takes marketing and word of mouth.  Part of any budget these days has to cover the costs of getting the word out virally on the internet and in the press, because otherwise the money spent for the videos, documentaries or for a virtual live performance is wasted money.

Advertisements

Read Full Post »