On October 3rd, I gave myself a birthday present and headed over to the E for All Expo at the Los Angeles Convention Center. This event caterers to the video gamers as they compete against each other for prizes and accolades. I was there mostly to get a better idea of the future of video games, but was surprised and disappointed by how few new games were displayed. In fact, if one didn’t know better, you’d think the whole industry was now being served by “Guitar Hero” and EA’s “Rock Band.” Lots of wanna-be rockers holding fake plastic guitars trying to keep up chord progressions on colored frets. At Unconventional Media, we have a few ideas of how to incorporate the live action style like we did for the upcoming EA release, “Need for Speed:Undercover” into the next generation of these Rock Star games. In fact, I saw a lot of opportunities to upgrade many of these old video games with interactive storytelling and live action. It seemed symbolic to run into Billy Mitchell (although, at first, I didn’t know who he was). He has been documented in the terrific film, King of Kong, as the best player of that old classic video game, Donkey Kong. He is an icon of the video games of the past, like much of the other games on display. I was looking for the games of the future.
One of the few things that I did find intriguing was Prototype161. They’re starting up an interactive online and real world detective game that begins at the end of October. Hard to know how successful it will be, but I love the idea of taking the game literally “out of the box” and into the streets of the USA. I’ll be watching this one closely.
That’s the whole philosophy behind Unconventional Media, to combine the best of online, video gaming and traditional media to revolutionize the way these games are designed, developed, and delivered. We hope to deliver a fresh angle for new entertainment, incorporating movie storytelling into game play. Like anything new, we are always looking for innovative partners with funding leads. You got some ideas, I’m real interested.