Feeds:
Posts
Comments

Posts Tagged ‘Electronic Arts’

As I wrote in this blog last October, after the “E for all Expo,” the philosophy behind my company, Unconventional Media, is to deliver a fresh angle for new entertainment, incorporating movie storytelling into game play. This seems to be a growing, exciting trend in the business, although much of it remains tied to feature film releases like “Batman,” “Watchman,” “Harry Potter,” etc.. I do admit it was fun to stand next to the original Ghostbusters Ecto-1 vehicle, parked outside to promote the Ghostbuster Video game. I believe with the immersing technology of virtual game worlds, we can create storylines to form a new kind of entertainment. It’s like my fictional screenplay, “Press>Play” as reality. We enter the story, virtually.

Read Full Post »

Yesterday, the Visual Effects Society (VES) announced the nominees for the VES Awards and “Need for Speed:Undercover” was nominated in two categories, Outstanding Pre-Rendered Visuals in a Video Game and the one that truly reflects Unconventional Media’s work, Outstanding Real Time Visuals in a Video Game.  Directed by Joseph Hodges with cinematography by Jeff Seckendorf, [...]

Read Full Post »

Use the web for success, that’s my resolution. There are no good old days, just present day.

Read Full Post »

I’m seeing more and more “webisode” television and it reminds me of my days in Los Angeles theater.  It’s up there, not as a staged experience or to even just entertain, but as a showcase.  The creator is actually hoping someone will discover their series and put it on Network television.  It’s content for the [...]

Read Full Post »

Article in the upcoming magazine Moving Pictures about the Electronic Arts (EA) video game, (live action portions produced by Unconventional Media), “Need for Speed: Undercover” is now available online.

Read Full Post »

So the long story short, Jeff has a wonderful training course for directors, cinematographers, editors, production designers called One On One Film Training. This is not a film school, but a confidential consulting and mentoring program that teaches visual storytelling. It doesn’t matter if you have a feature film or a video short, a TV commercial or music video, the process is the same. How to tell the story!

Read Full Post »

“I believe it’s the next level in game play,” states Eric Mofford, producer and founder of Unconventional Media, a Southern California cross-over film and new media company. “Gamers will have a real cinema-like experience with the upcoming release of EA’s Need for Speed: Undercover.”

Read Full Post »

Earlier this year I started my own production company Unconventional Media, LLC.  I was very lucky that Director/Production Designer Joseph Hodges from “24” ask me to produce the Electronic Arts (EA) video game, “Need for Speed:Undercover“.  I produced all the Live Action segments, the car racing stuff is all animation.  The first trailers for “Need [...]

Read Full Post »